For established businesses whose marketing hasn't kept up
YOUR MARKETING IS RUNNING.
IT’S JUST NOT WORKING.
If it isn't converting, that's usually not a design problem.
It's a clarity problem.
The Discovery Phase finds what's actually holding you back,
so you know what to fix first before you spend on a rebuild.
$197 · 30-45 minutes · No prep required.
Not ready yet? Run your site through the free Clarity Scorecard →
Brands we've worked with
You've been busy running a good business, and the website has become the thing you keep meaning to fix.
Most Businesses Build Their Brand Backwards
They start with a logo, a website, or marketing campaigns before they have clear positioning or messaging.
So they invest time and money into execution…
Only to realize later:
Their message isn’t connecting
Their website isn’t converting
Their brand doesn’t stand out
Not because the work was bad.
Because the strategy was never clear.
Clarity Comes Before You Build Anything
Before you redesign your website or invest more into marketing, you need to understand what’s actually breaking down.
The Discovery Phase is a focused diagnostic session designed to uncover:
Gaps in your positioning
Weaknesses in your messaging
Breakdowns in your website experience
Missed opportunities in your marketing
So you can move forward with confidence, knowing exactly what needs to change.
Led by Jonathan Mulkey, Brand strategist and founder of MulkeyMedia.
FROM CLARITY TO EXECUTION
The Discovery Phase clarifies what’s broken.
But clarity alone doesn’t fix the problem.
The Discovery Phase
A diagnostic session and a written Clarity Brief that show what's not working in your messaging, positioning, and website, and what to fix first.
The brief is yours to keep, whether or not you work with us.
The Build Phase
If you decide to move forward:
Messaging that connects, positioning that differentiates, and a clear plan for what to build. Included, not sold separately.
Your brand, your website, photography and video, or all of it.
We present the finished work, refine it with you, and walk your team through how to use it.
Every project has a clear scope, a clear finish, and a handoff your team can run with.
What You Walk Away With
By the end of your Discovery Session, you won’t just have ideas.
You’ll have a clear understanding of what’s working, what’s not, and exactly where your brand is breaking down.
More importantly, you’ll know what to fix first.
Clear
Positioning Insight
Understand who you should be targeting, what makes you different, and where your current positioning is falling short.
Three pages of a sample Clarity Brief, showing the diagnosis and what to fix first.
Messaging
Gaps
Identified
See where your message isn’t connecting and why it’s not converting the way it should.
Website & Conversion Issues Diagnosed
Uncover what’s holding your website back, from structure and user flow to missed opportunities.
A Written Clarity Brief
You leave with a short written brief covering what's broken, what's working, and what to fix first. It's yours to keep and act on, whether or not you work with us.
READY FOR CLARITY?
Book your Discovery Phase and uncover what’s actually holding your brand back.
START WITH CLARITY
Before you invest thousands into a new website or marketing, make sure you’re solving the right problem.
THE DISCOVERY PHASE™
A focused diagnostic session to uncover what’s holding your brand back
✔ 30–45 minute clarity call
✔ Messaging + website audit
✔ Conversion gaps identified
✔ Clear explanation of what’s not working
Before We Build Anything
Most businesses spend far more fixing the wrong things.
This gives you clarity before you commit time, money, or effort in the wrong direction.
You’ll walk away knowing what’s broken, what’s working, and exactly what needs to happen next.
What Happens During The Discovery Phase?
This isn’t a generic strategy call.
It’s a focused diagnostic session designed to quickly identify what’s actually holding your brand back.
STEP 1: IDENTIFY WHAT’S NOT WORKING
We review your website, messaging, and overall brand presence to pinpoint where you’re losing clarity, trust, and conversions.
STEP 2: UNCOVER THE ROOT PROBLEMS
We break down why your message isn’t connecting, where your positioning is unclear, and what’s causing confusion for your audience.
STEP 3: DIAGNOSE YOUR CONVERSION GAPS
We map out where your customer journey breaks down so you can see exactly where opportunities are being missed.
STEP 4: GIVE YOU CLARITY ON WHAT NEEDS TO CHANGE
You leave with a clear understanding of what’s broken, what’s working, and what needs to happen next.
Not a list of ideas.
A focused diagnosis you can actually act on.
Who The Discovery Phase Is For
This Is a Great Fit If…
You’re planning a website redesign or brand update and want to get it right the first time
Your business has grown, but your messaging no longer reflects your value
Your website looks good but isn’t converting visitors into leads
You know something isn’t working, but you’re not sure what
You want clarity before investing more time or money into marketing or design
This May Not Be the Right Fit If…
You’re looking for a quick logo or simple website without strategy
You want design work without first addressing messaging and positioning
Your business is still in the early idea stage
You’re focused on the lowest-cost option instead of long-term growth
If you’re unsure, that’s usually a sign this is the right place to start.
READY TO GET CLARITY?
If your marketing isn’t converting the way it should, there’s a reason.
The Discovery Phase helps you find it quickly so you can stop guessing and start fixing what actually matters.
You’ll leave with a clear understanding of what’s holding your brand back and what needs to happen next.
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The Discovery Phase is a focused diagnostic session where we review your website, messaging, and overall brand.
We’ll identify what’s not working, where you’re losing trust, and why your website isn’t converting, so you can clearly understand what needs to change.
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No extensive preparation is required.
If you have a website or marketing materials, we’ll review them together. Otherwise, we’ll walk through your business and goals during the session.
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You’ll leave with clear insights into what’s working, what’s not, and what needs to happen next.
You also get a written Clarity Brief, usually two or three pages. What's strong, where the site is losing people, and what to fix first.
If you decide to move forward, the next step is a build project. It starts with strategy, and every project has a defined scope and a clear finish.