How the Work Happens
Most businesses start with a logo or a website and hope the strategy sorts itself out later.
It doesn't.
Three steps, in the order that actually works. You make only two decisions about money, and the first is the Discovery Phase.
Step 1:
The DISCOVERY PHASE
$197 • 30-45 MINUTES
A focused diagnostic session where we identify what's actually holding your brand and website back before you spend another dollar building or fixing the wrong thing.
During this session, we will:
Identify what's not working in your messaging, positioning, and website
Uncover the root problems behind your conversion gaps
Diagnose where your customer journey is breaking down
You leave knowing what's broken, what's working, and what needs to happen next.
You also get it in writing. A short Clarity Brief you can act on with or without us.
It's a diagnosis, not a roadmap. The roadmap is the strategy phase, and that's part of the project if you decide to move forward.
Best for:
Businesses that generate revenue but aren't converting or getting chosen as often as they should.
Step 2:
The
STRATEGY
Phase
Included in the project
Discovery tells you what's wrong. Strategy is where we decide what to do about it.
What gets settled:
Who you're actually for
What your site says in the first five seconds
What you want it to do
The structure and content the build will follow
This is not a brainstorm. Most strategy sessions leave you with notes. This one produces decisions you can build from.
Strategy is the first phase of every project, not a separate purchase.
Best for:
Every project. There's nothing to book here.
Step 3:
The
Build
Phase
Project packages at MulkeyMedia
The build is where it gets made. Branding, design, and development: executing a plan that's already settled instead of guessing at one.
What this looks like:
• Positioning and messaging carried through the whole site
• Brand and visual identity, when the project calls for it
• A website built to convert, not just to look finished
• A two- to four-week build intensive
Projects are one agreement with staged payments. The first covers the strategy phase, the balance is split across the build.
Best for:
Businesses that came through Discovery and know what they're fixing.
Not sure you're ready?
Book a 15-minute intro call. A quick conversation to figure out whether Discovery is the right next step for your business.
Free, and there's nothing to prepare.
Most businesses build their brand and website backwards.
Discovery gets the order right. Find out what's broken before you spend a dollar fixing it.