Design Is Not a Coat of Paint
Bring a designer in at the end and you get a nicer-looking version of the same problem.
Why Your Agency Recommends What It Sells
The recommendation was usually decided before anyone looked at your business.
Why the Best Strategy Documents Are Short
The most valuable thing a strategy document does is take options away.
Why I Charge for Discovery (and Stopped Writing Free Proposals)
A good proposal is mostly strategy. For years I gave that part away before anyone had committed to anything.
Why a New Website Won’t Fix Your Marketing
I spent twenty years building good websites that didn’t always move the numbers. The website was never the problem.
How to Tell If Your Website Has a Messaging Problem
Most websites don’t have a design problem. They have a messaging problem. Here’s how to tell if that’s what’s holding yours back.
What Actually Happens Before a Successful Website Project
Thinking about redesigning your website? Learn the critical strategic step that most businesses skip and how to get clarity before you start.
When Is the Right Time to Redesign Your Website?
Many businesses wonder whether it’s time to redesign their website.
In reality, the need for a redesign usually shows up in a few predictable ways.
The Biggest Branding Mistake Businesses Make
Without a clear brand strategy, visual branding often becomes decoration rather than differentiation.
A strong brand starts with clarity.
Why Most Website Redesigns Fail
If you’re considering a website redesign, start with the strategy first.