Start with Clarity
The Discovery Phase™ is a focused 90-minute strategy session designed to help you understand what’s working, what’s not, and what needs to happen next.
We diagnose your positioning, messaging, and website to uncover what’s working, what’s not, and where things are breaking down — so you can move forward with confidence and avoid costly missteps.
Make your next move with clarity — not guesswork.
Most Businesses Build Their Brand Backwards
Most companies start with a logo, a website, or marketing campaigns before they have clear positioning or messaging.
They invest thousands of dollars in design and development — only to realize later:
Their message isn’t connecting
Their website isn’t converting
Their brand doesn’t stand out
Not because the execution was poor…
But because the strategy wasn’t clear.
Clarity Comes Before You Build Anything
The Discovery Phase is a focused strategy session designed to diagnose what’s working, what’s not, and where things are breaking down.
In 90 minutes, we uncover:
Gaps in your positioning
Weaknesses in your messaging
Breakdowns in your website experience
Missed opportunities in your marketing
So you can move forward with confidence — knowing exactly what needs to change.
Led by Jonathan Mulkey — Brand strategist and founder of MulkeyMedia.
What Happens Next
Some clients take this clarity and execute on their own.
Others realize they want help building the strategy the right way.
That’s where the BrandSprint comes in.
The Discovery Phase helps you understand the problem.
The BrandSprint is where we build the solution.
What You Walk Away With
By the end of your Discovery Phase session, you won’t just have ideas — you’ll have clarity.
You’ll understand exactly what’s working, what’s not, and where things are breaking down.
More importantly, you’ll know what to do next — and why.
Clear
Positioning Insight
Understand who you’re really targeting, what makes you different, and where your current positioning may be missing the mark.
Messaging
Gaps
Identified
See where your message isn’t connecting — and why it may not be converting the way it should.
Website & Conversion Issues Diagnosed
Uncover what’s holding your website back, from structure to user flow to missed opportunities.
A Clear
Path Forward
Leave with a confident understanding of your next steps — whether you execute on your own or decide to go deeper.
Instead of guessing what to build, you’ll know exactly what needs to change first.
Make your next move with clarity — not guesswork.
What Happens During The Discovery Phase?
STEP 1 — Clarify Your Brand Positioning
We identify what makes your business different, who your ideal customers are, and why they should choose you instead of competitors.
STEP 2 — Define Your Core Messaging
Using the Discovery Phase Framework™, we clarify how to communicate your value so visitors immediately understand what you do and why it matters.
STEP 3 — Plan Your Website Strategy
We map the structure of your website, determine what each page should say, and design a conversion strategy that turns visitors into leads.
STEP 4 — Create Your Brand Roadmap
You leave with a clear strategic roadmap outlining the messaging, visuals, and website structure needed to build your brand with confidence.
After the Discovery Phase, you know exactly what to build next — and why.
Who The Discovery Phase Is For
This Is a Great Fit If…
You’re planning a website redesign or brand update
Your business has grown and your messaging no longer reflects your value
You want a strategic roadmap before investing in design or marketing
Your current website looks good but doesn’t convert visitors into leads
You want expert guidance before committing to a major brand or website project
This May Not Be the Right Fit If…
You’re only looking for a quick logo or simple website
You want design work without discussing strategy first
Your business is still in the very early idea stage
You’re looking for the lowest-cost option rather than long-term brand clarity
Ready to gain clarity before your next brand or website project?
Discovery Phase Strategy Session
90-Minute Strategy Session — $750
If you move forward with a BrandLaunch project, the $750 Discovery Phase fee is applied as a credit.
In this focused working session we’ll clarify your brand positioning, messaging, and website strategy so you know exactly what to build next.
You'll leave with a clear roadmap you can use immediately — whether you continue working with me or build your brand independently
From Strategy to Implementation
The Discovery Phase is the strategic foundation behind MulkeyMedia’s BrandLaunch projects.
If you move forward with a BrandLaunch project, the $750 Discovery Phase is credited toward the project.
After your Discovery Phase session, you’ll have a clear roadmap for your messaging, positioning, and website structure.
Some businesses choose to implement the roadmap internally.
Others partner with MulkeyMedia to bring the strategy to life through branding, visual assets, and conversion-focused websites.
Because the strategy work is already complete, BrandLaunch projects move faster, stay focused, and produce stronger results.
Brand Launch Implementation
BrandLaunch projects typically include:
• Brand identity and visual system
• Professional photography and video assets
• Conversion-focused website design
• Messaging implementation based on the Discovery Phase strategy
The Discovery Phase Framework™
The Discovery Phase follows a proven strategy framework that clarifies your brand, messaging, and website plan before any design or marketing begins.
DISCOVER
Understand your business, customers, and competitive landscape so we know what truly differentiates you.
CLARIFY
Define your positioning and messaging using the Discovery Phase Framework so customers instantly understand your value.
PLAN
Map your website structure, content, and conversion strategy so every page has a clear purpose.
LAUNCH
Use the Brand Roadmap to confidently move forward with branding, visual assets, and website implementation.
By the end of the Discovery Phase, you have a clear strategy and a roadmap for building a brand and website that gets chosen.
Ready to Clarify Your Brand Strategy?
The Discovery Phase is a focused 90-minute strategy session designed to give you clarity before investing in branding, a website redesign, or marketing.
Instead of guessing what to build, you’ll leave with a clear roadmap for your brand, messaging, and website.
90-Minute Strategy Session — $750
Your Discovery Phase takes place in a focused 90-minute video strategy session and includes a custom roadmap for your brand and website.
Book your Discovery Phase and walk away with a clear strategy for your brand and website.
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The Discovery Phase is a 90-minute live video strategy session. We'll walk through your business, messaging, positioning, and website plan together.
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No preparation is required. You'll receive a short questionnaire after booking to help guide the session.
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Yes. You'll leave with a clear strategic roadmap for your brand, messaging, and website. The Discovery Phase is conducted via live video session and recorded so you can revisit the strategy anytime.
What to Expect
Ready to Clarify Your Brand Strategy?
Before you invest in branding, a website redesign, or marketing, start with the strategy.
Book your Discovery Phase and walk away with a clear roadmap for your brand and website.
If you move forward with a BrandLaunch project, the $750 Discovery Phase is credited toward the project.
Includes:
• 90-minute strategy workshop
• custom Brand Roadmap
• messaging clarity framework
• website structure plan
• $750 BrandLaunch credit